Since 2004, Hat-Club’s secretive tag-line campaign ‘Ssshhh, don’t talk about Hat-Club’ has been winning it international fame. The idea is simple: no hat, no entry!
Like a masquerade, the hats create mystery, fun, sexiness, fun, identity...
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Since 2004, Hat-Club’s secretive tag-line campaign ‘Ssshhh, don’t talk about Hat-Club’ has been winning it international fame. The idea is simple: no hat, no entry!
Like a masquerade, the hats create mystery, fun, sexiness, fun, identity and a sense of unity between clubbers.
Hat-Club’s subversive underground message has won the hearts of an army of clubbers with a fanatical sense of fun and passion for quirky headgear. It holds a handful of club residencies across the UK including London, Brighton, and Southend, making it one of fastest growing club brands around.
It’s not only the hats that make it a success it’s also the no-nonsense music policy of uplifting house and electro. Its masses of club resident DJs are like an extended family that create a sense of loyalty and that certain familiar Hat-Club sound.
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